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REEL 2019


SCROLL DOWN

REEL 2019


 

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NISSAN USA - TECH DRIVE


TEST DRIVE THE IMPOSSIBLE

NISSAN USA - TECH DRIVE


TEST DRIVE THE IMPOSSIBLE

2019 @ Critical Mass / Nissan USA

CREATIVE DIRECTOR Steve Savic, Jordon Mombray
ART DIRECTOR Javier Olivares, Dac Tran

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THE EVIDENCE CAR - AN ART INTERVENTION TO REMEMBER THE EVERYDAY REALITY FROM RIO


111 SHOTS AGAINS 5 YOUNG WORKERS IN COSTA BARROS, RIO DE JANEIRO. HOW TO BRING THE SUBJECT  TO PEOPLE'S REALITY? USING ART TO QUESTIONING.  

THE EVIDENCE CAR - AN ART INTERVENTION TO REMEMBER THE EVERYDAY REALITY FROM RIO


111 SHOTS AGAINS 5 YOUNG WORKERS IN COSTA BARROS, RIO DE JANEIRO. HOW TO BRING THE SUBJECT  TO PEOPLE'S REALITY? USING ART TO QUESTIONING.  

2016 @ CasaDigital / Dughettu

CREATIVE DIRECTOR Luiz Eduardo Kühner, Luiz Villar
COPYWRITER Alexandre Oliveira
ART DIRECTOR Nirlandy Pinheiro

AWARDS:

Cannes Lions 2017

SHORTLIST - Entertainment for Music

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ADIDAS X DU/TO CONCEPT


ADIDAS X DU/TO CONCEPT


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2014 - VR Casa Coca-Cola "GET IN TO THE GAME"


virtual reality technologies immerse visitors to the "Casa Coca Cola" right in the heart of the action. Visitors wear headgear that places them right on the pitch in a 2014 World Cup game, where they play for the home team. The experience is as good as it gets. Better, only if you are actually one of the team players.

2014 - VR Casa Coca-Cola "GET IN TO THE GAME"


virtual reality technologies immerse visitors to the "Casa Coca Cola" right in the heart of the action. Visitors wear headgear that places them right on the pitch in a 2014 World Cup game, where they play for the home team. The experience is as good as it gets. Better, only if you are actually one of the team players.

2014 @ YDreams / Coca-Cola Brasil

CREATIVE DIRECTOR Ana Monte  
HEAD OF ARTS Luiz Eduardo Kühner
COPYWRITER Ana Monte and Luiz Eduardo Kühner
ART DIRECTOR Luiz Eduardo Kühner, Diego Brito and KoyFactory
PRODUCT DESIGNER Victor Ataide

http://adage.com/article/digital/virtual-reality-advertising-s-big-thing/294328/

http://adage.com/article/digital/virtual-reality-advertising-s-big-thing/294328/

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Senna Emotion


Senna Emotion


2013 @ YdreamsGlobal / Ayrton Senna Institute

CREATIVE DIRECTOR Ana Monte
ART DIRECTOR Luiz Eduardo Kühner, Diego Brito and Renan Passos

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DU/TO + UNIVERSAL MUSIC


“beyond music". duto is a collective of ideas, nations and dreams located in the heart
of rio de Janeiro, the neighbourhood of madureira, where ARTS AND CULTURES MEET CREATIVITY.

DU/TO + UNIVERSAL MUSIC


“beyond music". duto is a collective of ideas, nations and dreams located in the heart
of rio de Janeiro, the neighbourhood of madureira, where ARTS AND CULTURES MEET CREATIVITY.

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ThE RIGHTEOUS “CARTEIRADA”


ThE RIGHTEOUS “CARTEIRADA”


2016 @ CasaDigital / Alerj - Assembleia Legislativa do Estado do Rio de Janeiro

CREATIVE DIRECTOR Luiz Eduardo Kühner
COPYWRITER Alexandre Oliveira, Bruno Antunes
ART DIRECTOR Felipe Ferreira, Ailton Henriques Rodrigo Neves, Felipe Pessoa

Awards:

Prêmio Lusos. Lisboa, junho 2016

GRAND PRIX - Eficácia em campanha de PR

04 OUROS – Responsabilidade Social/Plano RP Low Budget/ Mídia Espontânea/Marketing direto Digital

05 BRONZES – Melhor uso de mídia em formato publicitário web/Melhor uso de mídia Low Cost/Melhor App/Uso de Mobile em redes sociais e Outdoor

02 SHORT LIST – Eficácia em campanha digital e campanha web

Wave Festival. Rio, abril de 2016

Short List categoria PR.

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brand experience - trophy tour - A CONNECTION WITH THE MOST BELOVED SPORT IN THE WORLD


brand experience - trophy tour - A CONNECTION WITH THE MOST BELOVED SPORT IN THE WORLD


2013 @ YDREAMSGLOBAL / THE COCA-COLA COMPANY

CREATIVE DIRECTOR Ana Monte
ART DIRECTOR Luiz Eduardo Kühner and Diego Brito

In collaboration with Coca-Cola, YDreams devised several interactive experiences to promote the Trophy Tour that preceded the start of the 2014 World Cup in Brazil. Interactive experiences included a game of Digital Fuss-ball and the chance to put yourself in the shoes of a footballer and simulate free throws, be the goalie or see who sprints the fastest across the pitch!

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Trânsito Amigo


Trânsito Amigo


2014 @ CasaDigital / ONG TRÂNSITO AMIGO

CREATIVE DIRECTOR Luiz Eduardo Kühner
COPYWRITER Alexandre Oliveira
ART DIRECTOR Rodrigo Pires, Luiz Miller e Nirlandy Pinheiro

AWARDS:

LUSOS AWARD. LISBON, JUNE 2016
01 BRONZE – PRINT

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"THE EXPLAINER"RIO DE JANEIRO CITY HALL - HOW TO START A DIALOG WITH A DISCRETE POPULATION?


"THE EXPLAINER"RIO DE JANEIRO CITY HALL - HOW TO START A DIALOG WITH A DISCRETE POPULATION?


2014 @ CasaDigital / Rio de Janeiro City Hall

CREATIVE DIRECTOR Luiz Villar, Felipe Lobo, Luiz Eduardo Kühner
COPYWRITER Roberto, Alexandre Oliveira e Bruno Antunes
ART DIRECTOR Luiz Eduardo Kühner, Felipe Ferreira, Rodrigo Neves e Felipe Pessoa

Awards:

LUSOS AWARD. LISBON, JUNE 2016
02 SILVERS - PR AND DIGITAL
01 BRONZE – FILM

WAVE FESTIVAL. RIO. 2015
01 Short List PR.

COLUNISTAS AWARD. RIO. 2016
01 GOLD - Integrated Campaign
02 BRONZE - FILM AND DIGITAL

Pororoca. Brasília 2015
01 SILVER - Integrated Campaign

 

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PETROBRAS - DAEGU 2014 | HIGH END TECHNOLOGY TO SELL OUR GLOBAL LEADERSHIP


PETROBRAS - DAEGU 2014 | HIGH END TECHNOLOGY TO SELL OUR GLOBAL LEADERSHIP


2013 @ YDREAMSGLOBAL / PETROBRAS

CREATIVE DIRECTOR Ana Monte
ART DIRECTOR Luiz Eduardo Kühner and Diego Brito

Stand for Petrobras powered by YDreams' technologies at the 22nd World Energy Congress in Daegu, South Korea last October 2013.

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PICNIC RIO - FESTIVAL | LAUCH CAMPAIGN


PICNIC RIO - FESTIVAL | LAUCH CAMPAIGN


2014 @ CasaDigital / PicNic Festival 

CREATIVE DIRECTOR Luiz Eduardo Kühner and Marcel Kampman
COPYWRITER Alexandre Oliveira
ART DIRECTOR Nirlandy Pinheiro

                                                                   

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content - NEXTEL - FACEBOOK interactive video - DR. SAULO


Fábio assunção is an brazilian actor who has his addiction problems treated AS A PUBLIC AFFAIR.
TO QUESTION THE FACT THAT EVERYBODY HAS PROBLEMS WE CHALLENGE HIM TO PLAY AN NON CONSERVATIVE DR.

THE CAMPAIGN GOT + 8.000.000 VIDEOS GENERATED

content - NEXTEL - FACEBOOK interactive video - DR. SAULO


Fábio assunção is an brazilian actor who has his addiction problems treated AS A PUBLIC AFFAIR.
TO QUESTION THE FACT THAT EVERYBODY HAS PROBLEMS WE CHALLENGE HIM TO PLAY AN NON CONSERVATIVE DR.

THE CAMPAIGN GOT + 8.000.000 VIDEOS GENERATED

2011 @ ONEDIGITAL / NEXTEL BRASIL

CREATIVE DIRECTOR
Pipo Calazans, Pedro Izzo
COPYWRITER Tati Bernardes
ART DIRECTOR Pedro Izzo, Luiz Eduardo Kühner,  Ana Briza

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DIGITAL WORKS


DIGITAL WORKS


2008 - BOB'S - EU COMO MESMO (YES, I ATE IT!") A webcam game that you use your mouth to get all the food you can.

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MARCA RJ - GOVERNO DO ESTADO DO RIO DE JANEIRO


MARCA RJ - GOVERNO DO ESTADO DO RIO DE JANEIRO


2011 @ CasaDigital / Rio de Janeiro State Government

CREATIVE DIRECTOR Luiz Villar, Daniel Ferreira
COPYWRITER João Rocha
ART DIRECTOR Daniel Ferreira, Luiz Eduardo Kühner, Bruno Magalhães

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Venezuela - como iniciar um diálogo com uma população discrente e desabastecida?


Venezuela - como iniciar um diálogo com uma população discrente e desabastecida?


2014 @ CasaDigital / Primero Justicia

CREATIVE DIRECTOR Luiz Eduardo Kühner
COPYWRITER Alexandre Arruda, Roberto Amaro
ART DIRECTOR Marcelo Rodrigues, Rodrigo Pires, Luiz Miller

Venezuela was a country in crisis. Essentials products such as toilet paper and milk were disappearing from the shelves and even then most people avoided talking about politics. The general feeling was that this was a scenario that would never change and trying to do something would not be worth it.
Primero Justicia, the main opposition party, needed to find a way to overcome this and make sure that their proposals were heard.

The implementation happened exclusively on the Internet, through videos posted on YouTube and social networks. That way the Missing Toilet Paper was published in 04/09/2015. It made a huge impact, exceeding the projected scale of the campaign. There were more than 2 million video views, equivalent to 7% of Venezuela's population and 3 million people reached 10% of the population. Thus, Venezuelans started to notice the proposals of Primero Justicia and listen to them.

Results

The population embraced the Memorable Toilet Paper and the video was watched by a large portion of the citizens. Published with only 50 dollars of media investment, it quickly became viral: there were more than 33,000 shares and it reached more than 3 million people, equivalent to more than 10% of Venezuela's population.

                                                                  

BIO


BIO


FROM JACAREPAGUÁ SINCE 1982.

DIGITAL + ADVERTISING SINCE 2001

MULTIPLATFORM CREATIVE SINCE 2011

STILL LEARNING, DOING WORKS TO:

NISSAN USA, NISSAN GLOBAL, AT&T, CALGARY STAMPEDE, LOCALIZA HERTZ, CAIXA ECONÔMICA FEDERAL, BOB`S, PETROBRAS, OI TELECOM, BRADESCO, BURN ENERGY DRINK, NEXTEL, THE COCA-COLA COMPANY, CERVEJA BOHEMIA, SUBMARINO.COM, INSTITUTO AYRTON SENNA, DISQUE-DENÚNCIA, POWERADE, PICNIC FESTIVAL, FIESP, GOVERNO DO ESTADO DO RIO DE JANEIRO, PREFEITURA MUNICIPAL DO RIO DE JANEIRO, APEX BRASIL, REDE GLOBO AND AMERICANAS.COM.

 

 

 

 

CHRONOLOGY OF MY CAREER.

 

2001 - BABYSTEPS ON PHOTOSHOP, LOTS OF LENS FLARE, INNER SHADOWS AND BEVEL AND EMBOSS

2002 - FIRST WORKS RECOGNISED, LETS LEAVE THE UNIVERSITY AND DO SOME INTERN- CENTRALDEDESEJOS.COM/ELEFANTE.COM.BR 

2003 - DIGITAL RETAIL? CHECK! LET`S GO BACK TO THE UNIVERSITY. ORIENTE-SE.COM (GLOBO.COM)

2004 - THINGS START TO GET SERIOUS. JUNIOR DESIGNER AT BIG HOST COMPANY - HOSTNET

2006 - THINGS ARE REALLY GOING BIG, BACK TO RETAIL. AMERICANAS.COM / B2W

2008 - BABYSTEPS ON ADVERTISING - JUNIOR ART DIRECTOR NBS/DENTSU

2010 - CHA CHA CHA CHANGES - HEAD OF ARTS - CASA DIGITAL 

2012 - SENIOR ART DIRECTOR - YDREAMS 

2013 - DM9DDB - INTERACTIVE ART DIRECTOR

2014 - SENIOR ART DIRECTOR - YDREAMS 

2015 - CREATIVE DIRECTOR - CASA DIGITAL - RIO DE JANEIRO / BRASÍLIA 

2017 - CREATIVE DIRECTOR - CASA DIGITAL - RIO DE JANEIRO / BRASÍLIA

2018 - SENIOR ART DIRECTOR - GRUPO TV1.COM

2019 - ART DIRECTOR - CRITICAL MASS CALGARY